Your income on the web depends on the level of conversion your website gains monthly. That is why a website conversion rate is a thing that all website owners dream to increase to the highest level. However, it is pretty hard to create a website that converts from the start. Even one little mistake can ruin your idea of a high conversion. So, it is extremely important to be attentive to the details and to improve your website on each step of business development.
For instance, there are multiple mistakes that kill conversions. For example, bad usability, unpleasant look, distracting colors, poor content, whatever. The presence or the absence of various custom pages also influences your conversion.
Therefore, in this article, we will provide you with a website conversion rate basis and will find out how custom pages affect your conversion.
What Conversion Rate Actually Is
Basically, a conversion rate is a percentage of visitors, who make a target action on your e-store, marketing event, business, or any other website. The target action stands for generating good leads and varies depending on your website purposes. For example, buying a product, downloading an ebook, signing up for the webinar, requesting a product demo version, whatever.
How To Calculate Your Website Conversion Rate
To discover your website conversion rate, you need to divide the number of visitors who made a target action by the total number of website sessions, and then, to multiply the result by 100%.
For example, you own a landing page website, where you showcase the best ways to learn programming online. The total number of visitors per month was 150 people. From this amount, 12 people signed up for your online course. So, your conversion rate is 8%.
12/150 * 100% = 8%
In general, a conversion rate optimization shows you if there is any progress on your website, how valuable are your marketing strategies, and if the promotional tools you’ve chosen work for you.
What a Good Website Conversion Rate Is
First of all, we would say that the answer is truly relative. For example, there are 20 people on your website and 10 of them make a target action, your conversion rate is 50%, which seems excellent. In case, there are 200 visitors and 10 of them make the action, the conversion is 5%. And if 2000 people visited your website and 10 of them made a target action, your website conversion rate is 0,5%, which is pretty low for this amount of visitors.
The main thing here is to put your website testing on a regular basis and to make sure the conversion rate increases with every stage of website promotion.
Custom Pages For a Better Conversion
Speaking about custom pages, website owners definitely create them when opting for a higher website conversion rate. Custom pages come as a perfect personalization tool and so helps to share your business story, to assist clients with difficult questions that may appear, to showcase a gorgeous lookbook, and even more! Basically, there are some common aims, which you can implement in various custom pages. (The examples above are also included)
- Represent webinars, conferences, courses, and other upcoming events;
- Provide visitors with clients reviews by adding customers photos, occupation;
- Create versatile guidelines to get the most of your product or service;
- Launch a contest for visitors’ engagement;
- Add social media gallery to show up happy customers with your goods;
- Save clients from mistyping with a creative 404 page.
The thing is, that proper custom pages not only make your website look creative and in-style but also help you to provide your visitors with your business insight. Each custom page on your website depends on your imagination, desire to showcase something special, and is always flexible for any changes and add-ons.
Mostly, business owners prefer creating 404 and FAQ custom pages. There are a lot of amazing examples of these custom pages on the web. Not only they look gorgeous but also increase visitors’ interest in the whole website.
Speaking about other pages, they usually add to them some simple modifications and enhance these pages with versatile widgets for a better look and performance. No, it is not strange because modern web development industry suggests tons of easy-customizable designs with website creator. Thus, there is a full set of necessary pages for the full business showcase and so there is no need to add any additional page.
Hopefully, now you understand the importance of website conversion rate, can calculate it right, and can’t wait to enrich your website with beautiful custom pages! If you have any questions or more custom page design examples, please, let us know in the comments.
