A Beginner’s Guide to Web Traffic
Web traffic is a term we hear a lot nowadays. It seems as though everyone’s concerned with it. But, what is it, and why is it important? Both of these questions, and more, will be answered in this beginner’s guide to web traffic. What Is Web Traffic? Put simply, web traffic refers to the amount…
It’s Not Just a Blog: It’s a Content Hub
Do you think of your blog just as a place where you can gather your thoughts and professional tips? Sure, that’s one way you could look at it. But with a mindset like that, you’re not going to get very far in the digital marketing world. Instead of seeing your blog as just a blog,…
Struggling to Succeed? Weave These Elements Into Your Website
Anyone who runs a business will have also run into the idea of the perfect business website. Of course, it is perfectly natural to dream of such a thing – but does it really exist, or is it a myth? While there might be some debate about the potentiality or meaning of perfection, the truth…
3 Ways to Make Your Online Presence Known
Everyone uses the internet in the 21st century, and as a business you should be using it to the best of your ability to get yourself known! Billions of people use the internet and so it’s the best advertising platform out there, it’s the most accessible too so this means that a lot of other…
3 Signs You Need To Outsource Your Business Website Needs
If you’re launching a business, then it’s highly unlikely you need telling that you need a website. Every business needs a website these days; without, you could find yourself struggling for custom in a marketplace that is ever-more digital. There’s plenty of ways to obtain a business website, too. With no coding experience, you can…
What Effect Does Robots.txt Have on SEO?
If you have never heard of robots.txt, do not panic. It’s not compulsory, but it can be used to control what search engines see on your website. You may wonder why this is useful, after all you want the search engine robots to see, and index, your content, right? The truth is that robots.txt can…
5 Ways a Graphic Designer Can Add Value for Their Clients
As a graphic designer, you always want to provide the best service for your clients. Nowadays, that means going above and beyond the simple design process. Every graphic designer offers expert web skills, but what else can you do to sweeten the deal? Being a good web designer is all about exceeding your client’s expectations. Going above…
The Problems with Intermediaries
In the businesses I have run, that provided custom software of some sort, it has always been best to avoid intermediaries. Intermediaries come in many forms and might call themselves PR agencies, marketing agencies, advertising agencies, web development companies or software development houses. They masquerade as doing the work themselves but pass the custom development to…
New Marketing for New Business
The Internet and social media have changed the way people do business. Old ways of doing PR and Marketing such as press releases, banner ads, media advertising popups and hard selling to subsequent sales leads are being replaced with ‘New Marketing’ where customers are self-discovering, self-educating and self-selecting. The new way of attracting potential customers…
