The Problems with Intermediaries
In the businesses I have run, that provided custom software of some sort, it has always been best to avoid intermediaries. Intermediaries come in many forms and might call themselves PR agencies, marketing agencies, advertising agencies, web development companies or software development houses. They masquerade as doing the work themselves but pass the custom development to…
New Marketing for New Business
The Internet and social media have changed the way people do business. Old ways of doing PR and Marketing such as press releases, banner ads, media advertising popups and hard selling to subsequent sales leads are being replaced with ‘New Marketing’ where customers are self-discovering, self-educating and self-selecting. The new way of attracting potential customers…
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