Growth Hacking is Using Low-cost Alternatives to Traditional Marketing
What you are growing can be enquiries, signups, sales, retention or some other measurable quantity that matters most to your company. The low cost aspect is particularly applicable for many new businesses that don’t have significant budget to compete in the advertising space. While I provide some examples of growth hacking, there’s no magic formula or ‘silver bullet’. For maximum…
The Problems with Intermediaries
In the businesses I have run, that provided custom software of some sort, it has always been best to avoid intermediaries. Intermediaries come in many forms and might call themselves PR agencies, marketing agencies, advertising agencies, web development companies or software development houses. They masquerade as doing the work themselves but pass the custom development to…
New Marketing for New Business
The Internet and social media have changed the way people do business. Old ways of doing PR and Marketing such as press releases, banner ads, media advertising popups and hard selling to subsequent sales leads are being replaced with ‘New Marketing’ where customers are self-discovering, self-educating and self-selecting. The new way of attracting potential customers…
Analytics for New Business
It’s no accident that the more successful ‘new business’ clients I have worked with have been those that have used analytics to gain a good appreciation of what’s happening over time. Hence, it’s surprising that analytics is something that’s often forgotten by people developing their new product or service. Analytics are sadly nearly always the…
Google Ads for New Business
This article covers gives some tips for using Google Ads for your business. It’s intended for new small businesses as opposed to large e-commerce operations for which the approach is very different. Strategy Google Ads is great for bootstrapping web traffic for a new business or a new product/service. However, it’s not a long term solution as it’s…
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