Growth Hacking is Using Low-cost Alternatives to Traditional Marketing
What you are growing can be enquiries, signups, sales, retention or some other measurable quantity that matters most to your company. The low cost aspect is particularly applicable for many new businesses that don’t have significant budget to compete in the advertising space. While I provide some examples of growth hacking, there’s no magic formula or ‘silver bullet’. For maximum…
New Marketing for New Business
The Internet and social media have changed the way people do business. Old ways of doing PR and Marketing such as press releases, banner ads, media advertising popups and hard selling to subsequent sales leads are being replaced with ‘New Marketing’ where customers are self-discovering, self-educating and self-selecting. The new way of attracting potential customers…
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