3 Signs You Need To Outsource Your Business Website Needs
If you’re launching a business, then it’s highly unlikely you need telling that you need a website. Every business needs a website these days; without, you could find yourself struggling for custom in a marketplace that is ever-more digital. There’s plenty of ways to obtain a business website, too. With no coding experience, you can…
How to Make Your Website Stand Out From Your Competitors
One of the biggest mistakes a business can make is not having an online presence. With the rise in popularity of social media and online shopping, it’s foolish not to get your business online. It’s important to remember that you will not be the only business of your kind on the internet. You have potentially thousands…
Naming Your New Business
It’s common for people to view naming a new business (or product/service) as a fun rather than the serious activity it should be. Having a good name will boost your brand while having a poor name can inadvertently cause ongoing difficulties and unintended consequences. Without forethought, many naming problems are only found in hindsight. My…
Are You Neglecting Your Customers?
It’s hardly a controversial statement to say that a business cannot exist without customers. Without customers, your business is little more than an incredibly expensive, stress-inducing hobby. Customers are the oil that makes the gears of your business turn, without them the entire thing is likely to come crashing down all over itself. So why…
Enterprise New Business: Mobile, Cloud, AI and IoT
‘New business’ doesn’t have to be a startup. It can be innovation within a large company. Here, I cover problems I have seen with innovation in larger businesses with some thoughts on how to go about re-gaining some control. New innovation areas include mobile, cloud, AI and IoT. There are also super-sets of areas such as Industry…
Too Many Business Partners
We have worked on several projects that have had too many partners in the venture. For example, someone providing the content, someone else creating the application, someone else selling it and someone else promoting it. There are usually problems when there are too many partners. First of all, there are far too many parties to…
Growing Your Business By Reaching Further Afield
When it comes to business success, the key is growth. Every business owner knows that to succeed, regardless of the industry that they are operating in, that growth is the key to success. While a lot of companies focus on growth within the local area, others aim to grow their brands by focusing on growing a little…
How to Avoid Overspending on Website Marketing
Web traffic is something we’re all keen to get. The more traffic we have, the more our site can benefit. Consequently, we’re all willing to do numerous things to market our website and improve our traffic numbers, even if it costs money. Putting together a website marketing campaign can be very costly if you’re not…
New Marketing for New Business
The Internet and social media have changed the way people do business. Old ways of doing PR and Marketing such as press releases, banner ads, media advertising popups and hard selling to subsequent sales leads are being replaced with ‘New Marketing’ where customers are self-discovering, self-educating and self-selecting. The new way of attracting potential customers…
New Business <-> Enterprise Collaboration
There’s always excitement when, as a new business, you get an enquiry from an enterprise business. In sales, the slang for this is catching a whale. However, the excitement often turns to dismay when it’s realised that landing the whale is much harder than the initial catch. The whale moves in ways that prevent it…
