Too Many Business Partners
We have worked on several projects that have had too many partners in the venture. For example, someone providing the content, someone else creating the application, someone else selling it and someone else promoting it. There are usually problems when there are too many partners. First of all, there are far too many parties to…
New Marketing for New Business
The Internet and social media have changed the way people do business. Old ways of doing PR and Marketing such as press releases, banner ads, media advertising popups and hard selling to subsequent sales leads are being replaced with ‘New Marketing’ where customers are self-discovering, self-educating and self-selecting. The new way of attracting potential customers…
New Business <-> Enterprise Collaboration
There’s always excitement when, as a new business, you get an enquiry from an enterprise business. In sales, the slang for this is catching a whale. However, the excitement often turns to dismay when it’s realised that landing the whale is much harder than the initial catch. The whale moves in ways that prevent it…
Prequalifying Potential Customers
Prequalification is the assessment of potential customers, usually business to business (B2B), to determine if they are a close fit for your company. Progressing with leads that aren’t a good fit wastes both their and your time. You should only engage with people who have a likelihood of becoming a successful customer. This post explores…
Venture Funded, Built to Fail?
For a long time now I have been sceptical of the venture funding route to creating businesses. Over my career I have worked for VC funded companies most of which no longer exist. I believe this has less to do with my contribution and more with the economics of startups. I have seen the problems…
Analytics for New Business
It’s no accident that the more successful ‘new business’ clients I have worked with have been those that have used analytics to gain a good appreciation of what’s happening over time. Hence, it’s surprising that analytics is something that’s often forgotten by people developing their new product or service. Analytics are sadly nearly always the…
Google Ads for New Business
This article covers gives some tips for using Google Ads for your business. It’s intended for new small businesses as opposed to large e-commerce operations for which the approach is very different. Strategy Google Ads is great for bootstrapping web traffic for a new business or a new product/service. However, it’s not a long term solution as it’s…
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