Prequalifying Potential Customers
Prequalification is the assessment of potential customers, usually business to business (B2B), to determine if they are a close fit for your company. Progressing with leads that aren’t a good fit wastes both their and your time. You should only engage with people who have a likelihood of becoming a successful customer. This post explores…
Venture Funded, Built to Fail?
For a long time now I have been sceptical of the venture funding route to creating businesses. Over my career I have worked for VC funded companies most of which no longer exist. I believe this has less to do with my contribution and more with the economics of startups. I have seen the problems…
Analytics for New Business
It’s no accident that the more successful ‘new business’ clients I have worked with have been those that have used analytics to gain a good appreciation of what’s happening over time. Hence, it’s surprising that analytics is something that’s often forgotten by people developing their new product or service. Analytics are sadly nearly always the…
Google Ads for New Business
This article covers gives some tips for using Google Ads for your business. It’s intended for new small businesses as opposed to large e-commerce operations for which the approach is very different. Strategy Google Ads is great for bootstrapping web traffic for a new business or a new product/service. However, it’s not a long term solution as it’s…
