3,2,1 Lift Off: The Importance of a Good Brand Launch
Coming up with a new business idea and running a company takes a lot of perseverance. There are many things that demand your full attention, none more so than the launch of your new brand. A good brand launch is essential as it helps set you up for further success. If a launch goes well,…
Manage The Online Brand You Create
More and more designers are finding they need to branch out in their roles. Whether you’re freelance or you’re part of an agency or internal team, you need to do more in your job. As designs, graphics and imagery become much more important to businesses and their brands, it’s down to the designer to manage…
Make Your Business Stand Out From The Crowd
Developing a small business can be tricky. There seem to be many start ups but without proper guidance or budget, many of those can fail in the first five years of trading. It’s scary because, for some, this small business is their livelihood. If that is you, then it’s vital for you to make good decisions…
3 Ways to Make Your Online Presence Known
Everyone uses the internet in the 21st century, and as a business you should be using it to the best of your ability to get yourself known! Billions of people use the internet and so it’s the best advertising platform out there, it’s the most accessible too so this means that a lot of other…
Hire a Web Designer or Do It Yourself?
Almost every small business has the same idea: ‘I don’t need to pay for web design because I can do it myself.’ The light bulb then goes off and you proceed to design a website alone without professional help. Great, you have been proactive and saved money in the process. That’s a win, right? Wrong,…
What are the Challenges of Running an E-Commerce Store?
Your e-commerce store might have the best storefront and website across the whole of the internet, but this does not secure its eventual success. Website design is not the only factor that drives the success of your online store, and if you are planning to host an e-commerce store using a WordPress extension or using…
New Business for SMEs
New business isn’t all about startups and includes existing businesses large and small. I previously covered large businesses in innovation for Enterprise. Here, I take a look at innovation for SMEs. Unlike new companies, SMEs usually have existing revenue-generating business so innovation is as much about improving existing things as it is about creating new products and services. This post…
3 Signs You Need To Outsource Your Business Website Needs
If you’re launching a business, then it’s highly unlikely you need telling that you need a website. Every business needs a website these days; without, you could find yourself struggling for custom in a marketplace that is ever-more digital. There’s plenty of ways to obtain a business website, too. With no coding experience, you can…
How to Make Your Website Stand Out From Your Competitors
One of the biggest mistakes a business can make is not having an online presence. With the rise in popularity of social media and online shopping, it’s foolish not to get your business online. It’s important to remember that you will not be the only business of your kind on the internet. You have potentially thousands…
Naming Your New Business
It’s common for people to view naming a new business (or product/service) as a fun rather than the serious activity it should be. Having a good name will boost your brand while having a poor name can inadvertently cause ongoing difficulties and unintended consequences. Without forethought, many naming problems are only found in hindsight. My…
