As you’ve probably discovered already, nothing in business ever sits still. This is especially true when it comes to established marketing conventions. With the world of digital marketing constantly racing ahead, you need to make sure that your marketing efforts are staying in-step with modern standards.

If you’re worried that your marketing has become a little outdated or out of touch, here are some ideas to modernize it.

Ephemeral Content

Ephemeral content has become something of a staple of marketing. Ephemeral content is basically any post that has a limited lifespan, and will disappear after a predetermined period of time. This kind of content was once unique to Snapchat, but platforms like Instagram have also introduced their own ephemeral content features that more and more brands are taking advantage of.

Content that disappears after a short window of time may sound like an unattractive prospect, but if your target audience is using certain channels, you should be playing ball. Instagram and Snapchat stories are designed for content that feels spontaneous and in-the-moment. When you’re trying to reach out to consumers who use these platforms, chiefly younger audiences, the worst thing you can do is post content that comes off as overly formal, stiff, and forced.

Snapchat Ads

Snapchat introduced a couple of major advertising updates, and if you don’t have an impressive click-through rate for your current advertising, they’re certainly worth checking out. Just bear in mind that Snapchat isn’t for every brand. As far as social platforms go, Snapchat is closely tied to younger demographics and is most conducive to content that’s at least a little carefree and playful. However, if your business fits the bill, Snapchat could be your new best friend.

One major innovation is the ability for brands to create their own geofilters, and decide where and when to enable them. Snapchat also launched a system of conventional ads (called “stories”) that appear between users’ stories. These are full-screen and play automatically if the user has their sound turned on. You can then send certain users to longer, more in-depth videos, articles, and other kinds of content.

Influencer Marketing

Influencer marketing is no longer an innovative option for your business; it’s a given. With this niche growing all the time, if you haven’t been touching influencer marketing so far, it’s only a matter of time before you’re swallowed up by the competition.

The modern explosion in influencer marketing is all rooted in good old word-of-mouth marketing. Having your brand recommended through the opinion of someone your target market knows and trusts is one of the most powerful ways to drive interest and conversions.

Obviously, the large majority of your target market isn’t going to know influencers personally. However, these creators are trusted trendsetters and thought leaders. As long as they have enough people looking up to them, influencer marketing will be a smart investment.