Author: Bryan Serrano

  • Variety is the Spice of Web Design

    Variety is the Spice of Web Design

    There are millions of web pages out there. Even in your own industry, it’s likely you’re looking at competing for attention and space with dozens if not over a hundred websites. What is it about your site that is going to keep people interested? It’s all about variety. What are the right ways to incorporate…

  • The Advantages of Mobile Apps for Businesses

    The Advantages of Mobile Apps for Businesses

    Mobile apps offer all kinds of great opportunities to business owners. If you haven’t yet embraced everything that mobile apps have to offer, now might be the time to do so. They offer something that nothing else can, so it’s worth making that investment. It could turn out to be one of the best moves…

  • How Custom Pages Affect Your Website Conversion Rate

    How Custom Pages Affect Your Website Conversion Rate

    Your income on the web depends on the level of conversion your website gains monthly. That is why a website conversion rate is a thing that all website owners dream to increase to the highest level. However, it is pretty hard to create a website that converts from the start. Even one little mistake can…

  • 3,2,1 Lift Off: The Importance of a Good Brand Launch

    3,2,1 Lift Off: The Importance of a Good Brand Launch

    Coming up with a new business idea and running a company takes a lot of perseverance. There are many things that demand your full attention, none more so than the launch of your new brand. A good brand launch is essential as it helps set you up for further success. If a launch goes well,…

  • Plan Your Digital Marketing for the Best Outcome

    Plan Your Digital Marketing for the Best Outcome

    The ability to plan everything in business is important. You don’t just go ahead and try something without putting in the work, researching products and locations and generally having a good idea something will work. Marketing is exactly the same. If you want the best outcomes you need to properly research everything you’re going to do otherwise…

  • Marketing Blunders: The Biggest Mistakes to Avoid

    Marketing Blunders: The Biggest Mistakes to Avoid

    People who start a new business will have to think about marketing and promotion at some point. We are living in the digital world, and so it makes sense that investing time and money online is the best solution. However, many new entrepreneurs make mistakes along the way. Those errors in judgment can often damage…

  • 5 Tips for Effective Marketing Management

    5 Tips for Effective Marketing Management

    In this day and age the majority of businesses out there need to use marketing. This is primarily because many businesses only operate in virtual space. Meaning that if they did not use marketing at all no one would know they exist. If people don’t know you are there, then they aren’t going to buy…

  • Manage The Online Brand You Create

    Manage The Online Brand You Create

    More and more designers are finding they need to branch out in their roles. Whether you’re freelance or you’re part of an agency or internal team, you need to do more in your job. As designs, graphics and imagery become much more important to businesses and their brands, it’s down to the designer to manage…

  • Make Your Business Stand Out From The Crowd

    Make Your Business Stand Out From The Crowd

    Developing a small business can be tricky. There seem to be many start ups but without proper guidance or budget, many of those can fail in the first five years of trading. It’s scary because, for some, this small business is their livelihood. If that is you, then it’s vital for you to make good decisions…

  • 4 Ways To Make Your Website More Click-Friendly

    4 Ways To Make Your Website More Click-Friendly

    There are an awful lot of websites on the internet. Getting people to click on yours and not one of the many others requires some careful strategizing. How your website looks shouldn’t be your only concern – you also need to take measure to signpost your website and make it more click-friendly. Here are a…